All projects ↑Carve
News That Arrives in Time
News before it happens, so we can act in time.
With Carve, we created News That Arrives in Time, a campaign designed to anticipate gender-based violence and help prevent it. Through the radio station’s leading presenters and programs, we reported situations of violence as news before they happened, drawing attention to the early warning signs and sharing information on how to act and report abuse.
Results
The campaign reached audiences nationwide, and its content achieved three times the impact of the station’s regular news content, amplifying the conversation and helping prevent gender-based violence.
