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Behind It All Is a Team
35 years of history, told through the people who make it possible.
For SUAT’s 35th anniversary, we developed an institutional campaign to celebrate its legacy from a contemporary perspective. Under the idea Behind Every Call, we showed everything that happens before SUAT reaches a patient: the medical team, the call center, the people preparing supplies, the technology and every person who springs into action.
Campaign scope
The campaign centered on a main audiovisual piece and shorter videos that extended the idea across SUAT’s services, putting the people behind every response in the spotlight.
