All projects ↑Correo Uruguayo
From Uruguay to the World
And from the world to every corner of the country.
With Correo Uruguayo, we developed an institutional campaign to refresh perceptions of the brand and connect it with parcel delivery. Uruguay is vast, and Correo knows it like no one else. We traveled across the country, showing landscapes that could have been anywhere in the world, to tell the story of how Correo has taken Uruguay to the world and brought the world to Uruguay since 1827. Parcels, work, gifts, purchases and opportunities delivered wherever you need them.
Results
The campaign met its commercial objective, achieving a 90% increase in shipping revenue.
